Soil first. Then the crop. Then the bag
- Soil · what it holdsIts pH, its organic matter and the nutrients it still holds.
- Crop · what it takesThe nutrients taken out in the harvested crop.
- Product · what we put backA product made for that crop, on that soil.
Our plant site in Lahore can make about 50,000 tonnes of product a year. We have 23 registered brands of our own and hold 34 licences from the Pakistan Standards and Quality Control Authority (PSQCA): 22 on our own brands and 12 on products ready for partner companies. Our laboratory is accredited by the Pakistan National Accreditation Council (PNAC).
I grow
We publish 28 crop plans, each giving the amount to apply per acre at every crop stage. The dates of the stages are set from your sowing date. 24 of the plans also have the Nutrition creator, which adjusts the amounts to your soil.
I sell
As a dealer, you can stock all 23 of our brands, and we supply them to you directly. We test every batch before it ships. On our website, a farmer can type the batch number printed on any bag and open the lab report for that batch.
Made under my name
At our plant in Lahore we already make products sold under more than 100 brands owned by 14 partner companies. We can make a product for your brand in the same way, from the formulation to the finished bag; under toll manufacturing, you supply the formulation.
I want to do it differently
Our free tools, called Vitalytics, are for growers: enter your crop, acreage, sowing date or soil test reading, and the tools work out fertiliser quantities, water needs and other figures for your own field. A company that wants a product that is not yet on the market can develop it with us.
Find the plan for your crop
Most samples in the Punjab soil survey were alkaline: of the 770,160 samples, tested in about 2016 to 2018, 69.1% had a pH above 8. Each crop plan is written for alkaline, calcareous soil.
Launch it under your name
We formulate, manufacture, register and test crop nutrition products that are sold under other companies’ brand names. You market and sell the product. We take it from formulation to the finished bag; under toll manufacturing, you supply the formulation.
partner brands registered with VAN as the manufacturer
Pakistan is not short of fertilizer. It is short of nutrition that reaches the crop
of fertiliser nutrients (nitrogen, phosphate as P₂O₅ and potash as K₂O, added together) applied to each acre of Pakistan’s cropland in 2023 (calendar year), against a world average of 47 kg per acre. We converted FAO’s figures from per hectare to per acre.
tonnes of nitrogen (N) applied in Pakistan in 2023 for every tonne of potash (K₂O).
change between fiscal years 1999-2000 and 2023-24 (July to June) in the wheat yield obtained for each kg of fertiliser nutrient: wheat yield per acre divided by the fertiliser nutrient applied per acre of arable land, which covers all crops, not only wheat. We calculated it from published figures.
Pakistan’s nitrogen use efficiency in 2023: the share of the nitrogen added to cropland that was taken out in the harvested crop (FAO estimate). In the United States it was about 71%.
Sources: Our World in Data / FAO, which publishes fertiliser use per hectare (Pakistan 156 kg, world 117 kg); we divided these figures by 2.471 to give kg per acre; FAOSTAT (including the Cropland Nutrient Balance, December 2025 release); World Bank indicator AG.CON.FERT.ZS; the Pakistan Economic Survey. The soil data, 770,160 Punjab samples from 36 districts, tested in about 2016 to 2018, are on the soil page.
3 nutrient problems in Pakistan’s fields
Nitrogen is lost to the air as ammonia and lost to water as nitrate. Phosphate is bound by calcium in the soil. Too little potash is applied, so crops take potassium from what the soil already holds. We make a product for each of these 3 problems.
In soil with a pH above 8, part of the nitrogen from urea left on the soil surface is lost to the air as ammonia before the crop can use it. Irrigation water carries nitrate down below the roots, and that nitrogen is lost to water.
In calcareous soil, free calcium binds most of the applied phosphate before the root reaches it.
In 2023, Pakistan applied 83 kg of nitrogen (N) for every 1 kg of potash (K₂O). With so little potash applied, crops take most of their potassium from what the soil already holds.
How a product is developed, made, tested and traced, in 6 steps
Each product goes through 6 steps before it reaches a dealer, from trials on our research farms to the lab report for each batch. The batch number printed on each bag links it to the record of the day the batch was made, and typing it on our website opens the lab report on which the batch was approved for dispatch. Tap a step to see what happens there.
Research farm
We opened our first research farm in 2009, 1 year before the company was incorporated. Trials have run on our research farms every season since then, so by 2026 they cover 17 years.
We base every formulation on 17 years of trial results and on the Punjab soil survey of 770,160 samples, tested in about 2016 to 2018.
Find your nearest dealer
Type your district, and we will send you the name and phone number of the nearest dealer who stocks our brands.
Order direct from the plant
Tell us the product, the pack size, the quantity and your district. We reply with price, availability and delivery.
- 1Pick the product and the pack size
- 2Send the quantity and your district on WhatsApp
- 3We confirm price, availability and delivery
Or write to info@van.com.pk
Our brands, by application method
Choose how you apply fertiliser to see our brands made for that method.
▸ Swipe to see more · tap a pack to open its page
The farm discipline simulator, the product decks and potassium recovered from ash
How farm practices affect the yield of wheat and potato
Yield depends on doing every task on time: sowing date, seed and plant population, fertiliser at the right stage, irrigation on schedule, and control of weeds, pests and disease. Crop nutrition is 1 of these tasks. A task missed at its time can cost yield that extra work later may not recover. VAN’s farm discipline simulator shows how each task, and its timing, changes the yield. The simulator scores practices such as sowing date, irrigation and plant stand, gives an estimated yield and shows which practices cost the most yield.
Wheat and potato have working simulators, each with its own 10 practices. Simulators for the other 26 crops are planned.
Open the simulator →Product knowledgeA dealer deck for each of our 23 brands
Each deck is written for a dealer who has to explain the product to a grower. It covers the composition, where the product fits in the season and what the product will not do.
+18 moreRecovering potassium from crop residue ash
The ash of burnt crop residue contains potassium that the crop took up from the soil.
We recover potassium from crop residue ash and use it in place of imported potash. Recovery of silicon from the same ash is still in research and development.
The circular economy page →