Launch it under your name.
For companies launching a crop nutrition brand, making an imported product locally, or manufacturing under their own name.
VAN formulates, manufactures, registers and tests crop nutrition products that carry somebody else’s brand name. You bring the market and do the selling. VAN does everything from the formulation to the finished bag.
- Your brief
- Feasibility
- Formulation
- Field trial
- Registration
- Test market
- Launch
What the product has to do, for which crop, at what price.
Registration and label review run alongside every stage above, in your name.
3 ways to work with VAN for the long term.
Every relationship on this page runs one of these 3 ways, and a partner often runs 2 of them at once. Commercial terms are agreed per project and are not published.
| Model | What VAN provides | What you provide | Who holds the registration | Time to first bag |
|---|---|---|---|---|
| White labelling | A formulation VAN has already developed, trialled and registered, made, tested and packed under your brand. Label and claim review before print. Repeat lots to a frozen specification. | Your brand, your artwork, your market and the selling. | VAN files it under your brand, with VAN named as the manufacturer. | About 3 months to the first commercial batch, registration included. |
| Joint product development | The 6 stage path from your brief: feasibility, bench formulation in the VAN lab, pilot on the commercial line, trials on VAN’s research farms and on your plots where wanted, the dossier and the registration. | The brief: market, crop, target price and the constraint you are trying to beat. Your own demonstration plots where you want them. | VAN files it under your brand, with VAN named as the manufacturer. | Most briefs take 7 to 12 months. Across all 14 partners the range has been 2 to 17 months. |
| Toll manufacturing | Your own formulation, made on VAN’s 5 lines to your specification, every lot tested in LAB 336 and released against a certificate of analysis. | The formulation, the specification, the brand and the market. | Agreed per project. VAN can file it either way. | Depends on the formulation and its registration. Agreed before the first lot. |
Licensing of a VAN formulation for manufacture at another plant is not offered. The recipe and the process stay with VAN under every model above.
A range, not a product.
A brand that comes with no range of its own does not have to pick from a list. VAN designs the range around the crops, the regions and the channel you sell into, from what is already made here, and then keeps adding to it.
- 1Your crops, regions and channel
Which crops your customers grow, which districts, and whether you sell through dealers, to estates or to corporate farms. That is the whole brief for a first range.
You - 2A launch range from the 23 brands
VAN proposes the products a first season needs, each with the stage it goes on at and the pack it comes in, built from the same programmes published on this site.
VAN - 3A roadmap from the library
What to add in the second and third season, from the 27 codes in the formulation library, and which of them would need a trial first.
VAN - 4Each product on its own route
A library formulation reaches you in about 3 months. A product developed to your brief takes a season. The range grows on that clock, not all at once.
Together
The formulation library.
Formulations with no brand on them, each shown at its stage. They sit here under neutral codes, waiting for a name. The colour is the family, the chips are what it delivers, and the ladder shows how far along each one is.
The portfolio, without the names.
VAN does not publish who its partners are, and will not. So here is the same thing measured a way that does not need a name on it.
14 companies hold them between them. One partner usually runs several brands off the same plant, and the largest holds 8. Every product sold under a partner’s brand carries its own registration file against this plant.
The next largest holds 7. One relationship, 8 registration files.
A code you can put your own name on, with the terms written down.
Each one listed by brand with its licence number on the regulatory page.
Granular, coated, liquid, water-soluble and compounded. The analytical laboratory is on the same site; the biological laboratory opened in 2026.
A batch runs from 1 tonne; a single lot goes up to 50 tonnes and the line runs up to 4 lots a week. 3 to 5 days under 10 t, 7 to 18 days from 11 to 100 t.
Every figure on this block is published elsewhere on this site: the registration count and the largest partner on this page, the licences and standards on the regulatory page, the library in the section above, the tonnage made a year on the engineering page, the lines on the manufacturing page, and the order sizes and lead times among the questions at the foot of the dealer page. None of them is a client.
5 pages, one for each part of the decision.
7 steps from an idea to a registered product in a dealer’s shop.
The dials and their ranges: batch size, coating, chelation, solubility, pack.
What is on site, how a lot is released, and the research farms behind it.
27 unbranded codes, the 6-stage path, and what is published before an agreement.
The live PSQCA licences VAN holds, and the same team run for partners.
What VAN does not do.
VAN does not sell it for you
No sales force, no dealers, no farmer demand. You own the market and the selling.
VAN does not hand over the formulation
You sell it under your name. The recipe and the process stay with VAN.
VAN will not put a claim on your label that a trial does not support
This holds even when your marketing department wants the claim.
Minimum order. A batch runs from 1 tonne. A single lot goes up to 50 tonnes, and the line runs up to 4 lots a week to the same frozen specification, so 50 tonnes is the size of a lot and not the size of a relationship. There is no minimum on the order itself.
VAN does not publish client names. It already manufactures for 14 national and multinational clients, and a partner under NDA can be given specifics in a meeting.
Client names, formulations built to client briefs, and any data belonging to a client are not shown on this site and are never used to sell to anyone else. The named exceptions on the whole site are published because each agreed to it: the Khaliqabad field programme with Rafhan Maize Products on the Vital Urea page and the application systems page, and the 3 maize trials on the Vital Urea page (Rafhan Maize Products 2022, Descon Research Farm 2024; the 2025 trial partner is not named). Nothing else is named, and nothing is named without the client’s word.
Granular · powder · crystalline soluble · liquid · pellet · water-dispersible granule · coated prill. The same composition is made in more than one form rather than the form dictating the composition.
From a 1 L bottle to a 1000 kg bulk bag and a 1000 L IBC. Trade packs, estate packs and contract-farming volumes are packed on the same line as the retail unit.
VAN runs the PSQCA registration under your brand rather than handing you a specification and leaving you to it. The licence route is already worked.
A PNAC-accredited laboratory, ISO/IEC 17025:2017, Accreditation No. LAB 336. Every batch is tested. Batches outside the working window are rejected, not averaged into the ones that pass.
Tell us the problem and we will work on it with you.
Tell us the crop, the market and the constraint you are trying to solve. If something in the catalogue or the library already answers it, we will say so rather than start a development project.
Supply, pricing, own-brand manufacturing and distribution. He is the person who answers this form.
muhammad.ali@van.com.pkPlant visits are part of most partner conversations, and for a co-manufacturing decision they are usually the point at which it becomes a real one.
Arrange a plant visitThe commercial team answers within 1 working day. The first conversation is about whether VAN already has something that answers your problem, because that is a 3-month route rather than a 12-month one.